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Sam Conniff

The Uncertainty Experts

“Paradigm shift' is overused. But this is exactly what you get - a fundamentally different, and more positive and exciting, way of looking at the world and yourself.” Ian Walker


This  truly immersive and interactive keynote tackles leadership and innovation in uncertain times and delivers lasting impact on audiences.

Co-designed with scientists and researchers from UCL to include in-session experiments and measurable audience impact.

Hosted by Sam Conniff, but co-starring extraordinary, unheard, and unique inspiration from a lineup of remarkable role models.

“Blew my mind, one thing I'm certain of is that these three hours will still be on my mind in 10 years time.” Sarah McPake


Sam has always been an advocate of business as unusual, operating at the intersection of brands, policy and social innovation to create positive change in the world. 

He left education when the manager of his Saturday Job had a heart attack and Sam got a rapid promotion. Leaving retail for a two-year stint as a chef showed Sam his love of making things. The raves he ran as a teenager, held under held a banner of Saving The World, showed him his need for a purpose greater than himself.

The post-rave-running startup that began in his bedroom became the Bafta and Cannes winning activist content studio, Don’t Panic.

The first business plan he wrote, that became Livity won Business of The Year, Agency of The Year, and UK Social Enterprise of The Year, all in the same year. It was awarded by successive Prime Ministers and even The Queen for social innovation and supporting young people.

His NGO in Youth Development grew from Live Magazine in London to becoming Digify Africa, operating from Jo’bug to Lagos to Nairobi providing hundreds of thousands of young people across the UK and Africa with Digital Skills.

The TV show he produced was the world's first multi platform interactive Tv Series, Dubplate Drama, engaged millions of young people into important social debates.

The aspect of the 2012 London Games he ran was the largest youth program of its kind in a generation giving young people access to underused space all across the country.

The book he wrote after stepping back from being CEO became an international best seller and launched a global movement of Pirates, rewriting the rules of life, society and work.

And, as a consultant, Sam currently advises Mercedes, Red Bull, Tate & Lyle and Rolex on sustainability, accountability and what he calls Professional Rule Breaking.


EQ Connects is a one of a kind, immersive conference that focuses on Emotional Intelligence (EQ) and the tangible benefits that developing your EQ can bring to your self and your organisation.

The 2022 conference takes place 10 May at Edgbaston Park Hotel, Birmingham UK. 

View the Agenda

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